MINDBODY University Rebrand

MINDBODY University hosts 3-day conferences around the world, with high-impact business education tailored to their clients’ industries. Event courses are taught by MINDBODY experts and focus on marketing, sales techniques, recurring revenue opportunities, and industry trends. I was tasked with rebranding the conference with a fresh new feel that was professional and fun.

The project started with a competitive analysis. Together with our events team and copy writer we researched other companies who host similar events and analyzed their strengths and weaknesses. We discussed what we've done at our past events and brainstormed how we could evolve the brand. I redesigned the logo, added new graphic elements and refreshed the color palette. Deliverables included:

Program
Email campaign
100 page workbook
Standing banners
Name badges
Tote bag
Branded app
Powerpoint template